Digital Marketing For Hotel and Accommodation Businesses

Getting Started…

What we commonly notice is tourism companies come to us looking for digital marketing strategies and solutions to secure more site traffic. The reality is that more frequently than not the site already has sufficient visitors they are simply not making a booking or enquiry.

If you are reading this and wondering where to begin we recommend first taking a look at the photography and vision you’ve got on your website. Professional grade photography may create a major difference since the industry heavily relies on visuals.

Second, you must be able to accept bookings on your own site – in today’s smartphone net enabled world people hope to be able to reserve online swiftly and easily. If a guest is looking at your site and a few of the competition, all things being equal, they are more likely planning to reserve with the company which enables them to reserve online at 11pm on a Thursday night compared to company they must call the following day and reserve over the telephone.

Feel free to use this as a generic checklist on your travel industry company and drop us a line in the comments section if you want more detail about some of those points.

A Modern Appearing Site with Online Booking Capacity and also an effective CMS

Primarily, your site needs to feel contemporary and clean and it ought to be simple to navigate for people. Your site is efficiently the surface of your company so its important that individuals feel great about it whenever they see you online.

Fresh and contemporary effective website design does not necessarily mean complex layout, a clean design with loads of white space will typically be a better experience for the customers AND it ought to be smartphone harmonious.

In addition, you Need to make certain You keep your site up to date that means you will need the ability to edit the site yourself. WordPress is our favourite CMS (content management system) platform — its the hottest CMS platform on the planet and out of our experience, the most search engine friendly. You can maintain the site yourself or hire cms development services to keep on top of it.

Frequently Online Booking Capacity is Overlooked or Undervalued

Today’s modern consumer does all their research on flights and accommodation on the internet and also anticipates the capacity to reserve directly on your site. Quite simply, if you do not have online booking capacity you are losing clients. If you choose two lodging providers and all things are equal between the both of these, the website that accepts online bookings is most likely going to acquire the booking.

Accepting Credit Cards Online is No Longer a Huge Hassle

Accepting credit cards Online is simple also. Most business owners are not aware that PayPal also permits you to accept credit cards in addition to PayPal payments and does not demand a large upfront investment to set up. Providing customers with secure payment options is a must and PayPal ticks all the boxes for us.

High Excellent Commercial Photography

DIY photography is really a poor idea. Taking a fantastic excellent photograph is a good deal harder than you might imagine. Elements like light, composition and article production play a massive part in how great your photos appear. People are visual animals and especially with hotels and accommodation a massive portion of the choice is going to probably be swayed by the standard of your site photography. Again, higher quality photographs are a simple way to boost your reservations and web design without necessarily increasing your site traffic, with a small investment, your site can be elevated.

Google Streetview Photography

You Might Have seen this online someplace else — Google Streetview Photography can be a remarkably strong kind of photography allowing website visitors see how your property exists in real life and explore. You can also incorporate Adwords if you want to boost visibility on Google in conjunction with streetview.

 A TripAdvisor Listing

Tripadvisor.com is Among the top travel websites online and a listing can mean a lot. We recommend each company operating in the leisure and travel sector have a presence on TripAdvisor, the basic list is completely free and you can also upgrade to more comprehensive listings. Customers can leave reviews and you can interact with them, creating traffic and awareness.

Email Marketing and Social Media Strategy

Especially in the tourism area, Facebook is an excellent way to stay in contact with previous clients. We advocate our tourism customers at least have a Facebook webpage and article to it a couple of times per month with updates on local events and information; photographs specifically also receive a whole lot of grip on Facebook.

Notice that you ought to have a news or site part of your site and be submitting information there and then connecting across to it on Facebook. Do not rely on Facebook exclusively as the location to publish your information as they often change the principles and your focus should be on producing your own website the centre of your company on the internet, not Facebook.

Email advertising is a much more powerful tool in creating repeat reservations but can be quite poorly done and may have the reverse impact if a DIY approach is accepted. Keep away from big broadcast newsletter fashion mail outs with elaborate formatting, so your email advertising should feel as if it was composed one to one like you’re writing to that individual directly or composing to a buddy. Aim to use a dedicated email marketing tool such as Mailchimp.com rather than your mailbox.

A large point to notice before Looking at any social networking strategy is that it amplifies opinion about your company so if this opinion is ordinary or even slightly negative. 

Facebook Advertising

Facebook advertisements can be a Fantastic way to create business if your intended mark has a nicely defined demographic or has very special interests. By way of instance, I enjoy relaxing massages and retreats once in a while, therefore I receive advertisements on luxurious day spas and luxury accommodation in Tasmania pop up on my news feed page.

Video

When done nicely video is a powerful tool in your advertising arsenal but when performed badly will absolutely hurt your company. Avoid making your movie look and feel like a TV advertisement as that won’t operate on the internet. Having a nice video tour of your hotel on your website can be a great tool.